The growth of Big Data is driving organizations to move beyond rigid and structured data
warehouse environments to more accessible and cost-effective "Data Lakes" - centrally managed
repositories using low cost technologies such as Hadoop to land any and all data that might
potentially be valuable for analysis.

What sets a Data Lake apart from a chaotic file dumping ground is its robust and intelligent
management capabilities. Through an IT enforced security framework and metadata catalog, data
sets are easily accessible and discoverable by authorized consumers who are then responsible for
data transformation and subsequent analysis. Data is then automatically cleaned up after analysis
is complete to reduce the waste of resources and the risk of data leakage.

EMC offers a low risk, best of breed approach to evolve from legacy silo'd data architectures
into an agile Data Lake. Centered around Pivotal Big Data Suite and HDFS-enabled storage the
EVP Data Lake offers technologies from Pivotal, VMware, and EMC II to deploy the most
flexible and efficient Data Lake solution based on your data processing and storage

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