Pay Per Click Marketing – Smart online visibility on Search Engines

pay per click

 

 

Pay per click (PPC) marketing is a one of the tools of search engine marketing. It is a ‘colleague’ of search Engine Optimization. Pay per click means everything by its words. Pay for every click you get on the search engine. Simply put as a paid search result. The alternative to paid search is organic search built around search engine optimization (SEO). So why is pay per click marketing a smart way, even why you have to pay? Should it not be that SEO is smarter than PPC? The analysis below would guide the business owner on the reasons to go for PPC. Oops, just a reminder pay per click is not limited to search engines. It is also applicable to display advert networks run by Google, Bing, Facebook, yahoo, LinkedIn, Ad dynamo and other marketing platforms. Just that this article is focused on the search engine part of PPC

Search Engine Optimization Services – A growth strategy for online businesses

SEO111   The main objective of business owning a website is for growth. This begins with internet traffic delivered by Organic traffic via Search engine optimization (SEO) services on Google, Bing, Yahoo and other search engines;  or Pay per click via search engines and other pay per click (PPC) channel; Social Media marketing channels such as facebook, twitter and Linkedin ; Digital display networks such as blog sites, news and other digital media channel.   Business with websites or other forms of online presence would like to know the return on their investments (ROI). This article would delve into the potential ROI issues for Search engine based traffic with respect to search engine optimization or pay per click (paid search results)